Logo Designing is a very integral concept in Branding. So what’s logo? It is a graphic image that reveals the brand. It could be a wordmark, lettermark, pictorial mark or combination of any of these. If you see a swoosh symbol, you know its Nike. You see a flying blue bird; you know its Twitter. That’s the kind of confidence that these brands have created through their logos. A logo is something that speaks to the brand on its own and differentiates you from the other players in the market.
• Once you have a relatable logo, it isn’t necessary to put the brand name everywhere.
- The types of logos available and what’s best suited for my brand? Like I already mentioned there are a variety of logos available. One has to decide what’s best suited to depict that brand.
- What kind of a presence do I expect out of that logo? The logo is all about the personality of your brand.
- What key features of my brand do I want to convey through my logo inherently? One best example is Amazon. Though it’s majorly a wordmark, a simple arrow from A to Z carries everything about the brand and instills a confidence that there is nothing that you wouldn’t be able to find on Amazon.
- What would my logo look like after twenty years? A font that looks “cool” now might look incredibly dull after a few decades. It is ideal to design something that would stay fresh without inviting any changes.
- What colours and fonts are best suited for my logo? The colour of the logo is something that draws attention immediately. For example, you think of Google, and instantly the logo of Google with varied colours in it flashes on your mind.
- Where am I going to display my logo?