Digital marketing is the least expensive and most effective way to grow a business.
It’s a fraction of the cost of traditional marketing.
It’s the fastest way to interact with your customers.
It’s the most targeted form of advertising available.
It’s a great way to build trust and build your brand.
And it’s quite literally the most measurable and scalable form of marketing available.
What is Digital Marketing?
Digital marketing is marketing through the internet.
And by marketing, we are referring to the set of activities used to create, communicate, and deliver value to your customers.
So by using digital marketing, you’re effectively doing this through the internet.
So that’s what digital marketing is, but why should you use it?
Here are the benefits of digital marketing in 5 words.
It’s fast, interactive, inexpensive, targeted, and measurable.
And it does all 5 of these things better than traditional marketing.
What do you think is faster – cold calling 100 people or sending 100 text messages and emails?
How do you interact with a radio ad? Is that even possible?
Meanwhile, your customers can interact with you directly through your social media advertisements.
In regards to costs, a TV ad will cost you about $20 to reach 1,000 people.
On the other hand, social media marketing will cut that cost in half to reach the same person.
And the targeting is not even comparable. Not only can you target demographics, behaviors, and specific geographic, but you can also target custom audiences.
You can quantify your results. Once tracking is installed on your website, you will be able to see conversion data on your website.
Then you can take a step back and determine what is working, what’s not, and scale your business.
So by now, you know the “what” and “why” of digital marketing, let’s talk about the how.
In order to understand how digital marketing works, you need to first understand the types of digital marketing.
The 6 Types of Digital Marketing
The different types of digital marketing consist of:
1. Your website
2. Search Engine Optimization (SEO)
3. Content marketing
4. Pay Per Click, or PPC advertising
5. Social media marketing
6. Email marketing
Now, while these are 6 different types of digital marketing, they work best when used in synergy with each other.
1. Website
The first thing you will find is that BIG BRANDS have an amazing website.
For you to be successful at digital marketing, you must have an effective website design. Your website is the centerpiece of all of your marketing.
So in other words, if you have a crappy website, you will have crappy results from digital marketing.
2. Search Engine Optimization
Once your website is set up, the next logical step is to invest in search engine optimization, which is referred to as SEO.
You will want to make sure people can find your website.
3. Content Marketing
The next big piece of digital marketing is content marketing.
Content marketing will help you generate trust once people find your business.
Content marketing is all about creating value. You basically want to provide free information that guides people closer to buying your products.
This can be done through blogging, eBooks, videos, and so much more.
4. PPC Advertising
Content marketing and SEO are effective, but take a lot of time to work.
So to speed things up, you might throw in some PPC advertising.
PPC advertising is a fast way to drive traffic to your website, except that traffic comes at a cost.
PPC, which stands for pay per click, refers to paying for every click on your digital advertisements.
These types of ads are most commonly used on search engines.
5. Social Media Marketing
Social media marketing is a great way to build brand awareness and trust while directly interacting with your target audience.
It basically consists of creating and publishing small pieces of content consistently.
This content should inform, inspire, or entertain your audience. And in order for it to work, you need to make sure it reaches your audience.
6. Email Marketing
With all of these digital marketing activities in motion, you’ll likely start generating traffic to your website in no time.
This is good, but to maximize your revenue, you may need to push your hottest leads a little bit to get them to pull out their credit cards and buy from you.
That’s where email marketing comes into play.
Email marketing is perfect for staying in front of interested leads or previous customers consistently.
Whether you’re creating new site pages or firing up a few Twitter posts, you should use the same brand voice and tone to help create a more seamless experience for your target audience.
So, if you want to ask for help in any of the digital marketing strategies we’ve mentioned above, please don’t hesitate to contact us today!

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