Today majority of businesses are exploring social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest etc. to reach and engage with their target customers and encouraging them to visit their website.
The rise of social media and its services has made word-of-mouth marketing very potent and has highly amplified its impact. Thus, for any business, having an interactive and engaging long term social media strategy is as important as being present on these platforms.
Like Search Engine Optimization, Social Media Optimization is also a key factor for positioning your brand on social media and promoting your website. SMO is the technique of promoting a product or service; build a brand on various social channels including video sites like YouTube, Social networking sites like Facebook, Twitter, as well as Social bookmarking sites like Stumble Upon, Reddit, etc.
Visitors from social media websites are looking for quick news or information and don't stay there for long. Hence, the best way of stopping them on your website and lowering down your bounce rate is by giving them more of what they want and keep them moving around within website using related articles and internal linking.